No Judgement | No Pressure | Structured Support
20+ Years Experience | Fully Insured | Online Worldwide
If you’ve tried to quit before and felt pulled back, it’s rarely because you “lack willpower”. Nicotine becomes a conditioned loop — linked to stress relief, breaks, boredom, routines, and identity.
This hub page helps you choose the right next step and understand how the ART Method supports nicotine change using the A.R.T.I.S.T. framework.
Format: Online via Google Meet • Confidential • Worldwide
Quit nicotine by reconditioning the pattern — not fighting yourself
20+ Years Experience | Fully Insured | Online Worldwide
Stop Smoking & Vaping
Option 2: Vapes
Vaping often becomes harder because it creates micro-reward cycles all day long. We break the cue→reach→puff loop and stabilise calm without the device.
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Focus: Breaking the hand-to-mouth loop, reducing anxiety, reclaiming focus.
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Best For: Those addicted to disposables (Elf Bars etc.), cloud chasers, and ex-smokers trapped by the vape.
Option 1: Cigarettes
Cigarettes are often linked to stress relief, breaks, coffee, driving, and social cues. We work to remove the subconscious “pull” behind smoking so stopping feels like a calm decision.
- Focus: Health recovery, stopping the smell, saving money (€7,000+/year).
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Best For: Daily smokers, social smokers, and long-term habits (20+ years).
Start here — what do you want to quit?
20+ Years Experience | Fully Insured | Online Worldwide
The "Worst of Both Worlds" Trap A growing number of clients are "Dual Users"—smoking when they can (outdoors/with drinks) and vaping when they can't (indoors/in the car).
This creates a terrifying saturation of nicotine. You never get a break. Your receptors are constantly flooded, keeping your stress levels permanently high.
The Solution:
If you do both, I generally recommend booking the Signature "One Session" Breakthrough. We will address the nicotine addiction at the root level. When the subconscious mind rejects the need for nicotine, it rejects both the cigarette and the vape simultaneously. You don't need two separate treatments. You need one decision.
Do You Do Both? (Dual Users)
Nicotine dependency is rarely just about nicotine.
It’s often a learned nervous-system strategy:
Trigger → Urge → Nicotine → Relief → Reinforcement → Repeat
Common triggers include:
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stress and pressure
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boredom and restlessness
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coffee / after meals
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driving
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alcohol
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social situations
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work breaks
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“I deserve it” reward thinking
Over time, the brain learns:“This is how I cope.”
The aim is not to “try harder”.The aim is to change what your brain expects.
Why willpower battles keep failing
The A.R.T.I.S.T. Method
20+ Years Experience | Fully Insured | Online Worldwide
Ready to stop fighting yourself? Book a free suitability call.
T — Thrive
We install the identity of a natural non-smoker / non-vaper — where nicotine simply no longer fits.
S — Stabilise
We build a real-world plan: mornings, coffee, driving, stress, social settings — so you don’t have to white-knuckle it.
I — Integrate
If part of you still believes nicotine helps you cope, we resolve that inner conflict respectfully — keeping the positive intention while changing the strategy.
T — Transform
We recondition the trigger response so cravings weaken and become easier to ignore.
R — Release
We reduce the emotional load behind nicotine (stress, anxiety, pressure, irritation, overwhelm) so the urge loses fuel.
A — Awareness
We map your exact loop: triggers, routines, identity language, and the moments your brain says “now”.
The A.R.T.I.S.T. Framework — become the artist of your future self
Nicotine change becomes far easier when we work with the underlying pattern — not just the behaviour.
The ART Method for nicotine change
Many vapers notice a background restlessness because the device allows constant reinforcement.
That’s why quitting vaping often requires:
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breaking the reach habit
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removing the “micro-reward” expectation
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stabilising baseline calm
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rehearsing the exact daily moments the vape appears
If you’re vaping because you once smoked, we also work to break the “fallback” link (drink → smoke, stress → smoke, coffee → smoke).
Smoking is often “cue + relief”. Vaping is often “cue + micro-reward, all day.”
Smoking vs vaping — the key difference
Structured, private, and practical
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Mapping & goal clarity (your triggers, routines, and identity language)
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Regulation (calm the nervous system to make change easier)
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Change work (ART + A.R.T.I.S.T. steps tailored to your pattern)
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Real-life rehearsal (coffee, driving, stress, alcohol, social cues)
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Stabilisation plan (first 72 hours + week one)
All sessions are delivered via secure video (Google Meet).
What happens in an online nicotine session?
20+ Years Experience | Fully Insured | Online Worldwide
We confirm fit and the best option during your suitability call.
Book a Free Suitability Call below:
Supported Nicotine Package
Best for: long-term smokers/vapers, high anxiety about slipping, repeated attempts.
Includes everything above plus structured reinforcement support.
Nicotine Intensive (90 minutes)
Best for: people ready to stop and wanting a decisive reset.
Includes:
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focused trigger/craving reconditioning
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stress unlinking (nicotine ≠ calm)
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identity installation
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stabilisation plan
Choose your level of support
Go to the right page
All sessions are private, confidential, and conducted via secure Google Meet. Your transformation takes place in the comfort and privacy of your own home.
Frequently Asked Qestions
It is completely normal to have questions before booking, especially if you have tried to stop before using other methods. Here are the honest answers to the most frequent questions I receive from clients regarding the process, the technology, and the results.
If you don't see your question here or simply want to talk things through, you are always welcome to reach out. You don't have to figure this out alone—I am here to help you take the next step whenever you feel ready.
📧 Email: paul@paulmatthewshypnosis.ie
📱 WhatsApp: Chat with me on WhatsApp
Do you offer a money-back guarantee?
No therapist or doctor can ethically guarantee a human result, as I cannot control what you do after you leave the screen. However, I can guarantee my commitment to you. If you are genuinely ready to stop, my success rate is exceptionally high. For those worried about "slipping up," I recommend the Peace of Mind Package, which includes a backup session for extra security.
I’m not very technical. Is the online setup difficult?
Not at all. If you can click a link in an email, you can do this. I use Google Meet, which requires no software download. I send you a link 10 minutes before we start; you simply click it, and we are connected. I guide you through everything else.
Do I need to stop smoking/vaping before the session?
No. Please do not try to "cut down" or stop beforehand, as this just increases your anxiety. Continue your normal habit right up until our call. In fact, I will ask you to have your last ever cigarette or vape just before we start the session. We will make that final one a conscious "goodbye."
Can I book for someone else (e.g., my husband/wife)?
No. They must book for themselves. Hypnosis requires the client to want the result. If you push them into it, it will not work. Send them this link and let them decide.
Is the price different for smokers vs vapers?
No. The investment is the same (€395 for the Signature Session). The complexity of the addiction is similar, and the time required to treat it is the same.
I mostly vape but smoke occasionally. Which page should I look at?
Go to the Quit Vaping page. If vaping is your primary "all-day" habit, that is the loop we need to break first. The cigarettes will naturally fall away once the nicotine dependence is gone.
Book your free suitability call and we’ll map your triggers, identify what’s driving the loop, and choose the right next step.
Quit Smoking Page | Quit Vaping Page
Online| Confidential| Worldwide | Supportire
20+ Years Experience | Fully Insured | Online Worldwide
Ready to quit nicotine without the daily battle?
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Based in Dublin, providing confidential online hypnotherapy worldwide via Google Meet.
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Clinical Hypnotherapist & Nutritional
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Therapist specialising in PTSD, anxiety, addictions, and medical hypnotherapy for pain & IBS.
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Mission: help 20,000 people reclaim calm, confidence, and control with structured, outcome-tracked programmes.
Paul Matthews Hypnotherapy
Support & Information
Core Services
Contact & Booking
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Phone / WhatsApp: +353 87 778 0391
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Email: paul@paulmatthewshypnosis.ie
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Availability: Mon - Fri 9 am - 7 pm
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